Bryan Blue's 4 Pillars of Online Marketing

BRYAN BLUE'S FOUR “FOUNDATIONAL”
DIGITAL MARKETING PILLARS

 

I. Nice looking website with informative, unique blogs that can be shared

A website is the company’s image; it must be nice! Well written, informative and entertaining blogs act as your website’s “Sales Team.” Meaning that great blogs will encourage visitors from other platforms to visit your website, by way of back-linking. This process creates inbound website traffic. Include video blogs with embedded YouTube upload and optimize for SEO. Also, websites and all pages need to be fully optimized with correct tag/headers and ALT text with images/videos.

2. Facebook page created and content distributed

Facebook is the leading SMM platform in the world. In USA alone, 128 Million people use Facebook daily. FaceBook allows organic audience building, which creates more impressions which can equal more conversions. The more custom the visual images are, the better. It would benefit more to have 1-2 informational/entertaining 60-180 second videos posted 4-8 times per month, than generic images, videos and etc. Facebook’s algorithm, is no longer called Edgerank, but now “Machine Learning-Based Algorithm.” Current advice from Facebook’s VP is to “Create and publish a variety of interesting content that will attract shares, comments, likes and clicks. That requires understanding your Facebook fans — from the types of posts they interact with to the different devices they might be using when they’re on Facebook.”

3. Facebook Paid Media/Google AdWords

There are many different types of paid media platforms online. But, FaceBook and Google AdWords reign supreme and most effective. FaceBook has around 50-60% of the USA’s population as users. Google powers over 60-70% of all USA desktop searches and 85-95% of all USA mobile devices. FaceBook offers you to market directly via sponsored ads with narrowly defined demographic based off their interests, location, age, sex, income, net worth, assets owners (homes, cars and etc.), and post interactions. Google AdWords allows you to create sponsored ads that display on top of all SERP (search engine results page). All Google AdWords results are based off keyword searches and website visits (aka re-marketing). 

4. Excellent Content

Content is KING! Content is EXACTLY what drives the internet and all searches. No one wants to engage with poor, non-entertaining/non-informative content.  Businesses need to realize that the days of “cheesy” sales ads that insult intelligence are quickly becoming a thing in the past. Cliché copywriting/marketing tags are no longer a mainstream acceptance. The modern day consumer buys THEIR WAY! This starts with how the consumer chooses to engage with the company, before they consume the product/service (i.e. marketing response), to how they engage with the company after their discovery of the product/service, which is called Consumer Behavioral Patterns. Consumer Behavioral Patterns are increasingly being monopolized via online (internet). Content must be created from the engagement understanding of online consumer behavioral patterns. If the consumer is searching “how to…” then the company needs to create content that teach consumer “how to” do something, then be creative enough to infuse company branding or call-to-action within the information of content. Great content dramatically increase a company’s revenue stream.